How you can easily measure your target groups' subconscious associations during daily business
Consumers’ subconscious associations, emotions, and motives are extremely important to businesses. It has long been clear that the human brain makes evaluations within milliseconds and influences actions and decisions – long before the relevant information becomes conscious. This is equally true of categories, brands, packaging, and concepts.
The deep, implicit insights are true gold nuggets with which insight managers can achieve great successes in the digital revolution.
This whitepaper gives you a unique overview of how you can simply apply cutting-edge neuroscientific methods to asking the right questions in your daily business and use the resulting deep insights directly in your organization.
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