How you can easily measure your target groups' subconscious associations during daily business
Consumers’ subconscious associations, emotions, and motives are extremely important to businesses. It has long been clear that the human brain makes evaluations within milliseconds and influences actions and decisions – long before the relevant information becomes conscious. This is equally true of categories, brands, packaging, and concepts.
The deep, implicit insights are true gold nuggets with which insight managers can achieve great successes in the digital revolution.
This whitepaper gives you a unique overview of how you can simply apply cutting-edge neuroscientific methods to asking the right questions in your daily business and use the resulting deep insights directly in your organization.
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Learn now from our experts more about the possibilities of modern market research technology and innovative Agile Insights Software. Strengthen your Your market research for the challenges and position yourself optimally.
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More than 35 market research tools provide you with deep insights and can be used flexibly:
Brand Health, Brand Price Conjoint, IdeaScreener, Packaging Test, Concept Test, Print Pretest, Digital Pretest, Customer Feedback, TV-Pretest, Brand Association, Maximum-Difference-Scaling(MaxDiff), A/B-Test, Key Driver Analysis, Net-Promoter-Score® and many more.
Experience the world of agile insights now live for your individual questions. Get to know the agile methods and tools personally.
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quantilope is an Agile Insights platform transforming the speed, complexity, and quality that hinders traditional market research. Our platform automates advanced research methodologies including Conjoint, MaxDiff, Implicit Association Tests, and more, offering tools and customization to answer questions from ideation through development, launch, and tracking of your products, ads, and concepts. quantilope is an end-to-end platform, mapping the entire market research process from the research question to the questionnaire design, professional panel management, in-depth analysis, and data visualization. With quantilope, you save time, money, and resources by never having to work with multiple vendors and software systems on a single research project again. Our clients are empowered to embrace agile workflows by improving the speed and substance of market research for their businesses.
